Bruno Serato Selected as Americana Man of the Year for 2012

Bruno Serato, owner to The Anaheim White House Restaurant, has been selected as the 2012 Americana Man of the Year by the Cypress College Foundation Board of Directors. Serato was previously honored at Americana in 2003 as the Citizen of the Year from Anaheim. In addition to his successful restaurant, Serato is well known for his philanthropy, work for which he was named a CNN Hero earlier this year.
When Bruno Serato came to America three decades ago, he had $200 in his pocket, virtually no knowledge of the English language, and made a living by washing dishes in a restaurant. His is the quintessential American success story not simply for his success in owning one of Orange County's most highly regarded restaurants, but for his inspiring dedication to serving the community.
Because of his efforts, Serato has been selected as the 2012 Americana Man of the Year by the Cypress College Foundation. He will be honored at the Americana Awards on February 25, 2012 the latest in a string of accolades that includes being named as a CNN Hero earlier this year.
Serato purchased the famous Anaheim White House Restaurant in 1987, which he has used to serve award-winning cuisine and utilize as a platform to serve the community, both literally and figuratively.
A decade ago, he became an American citizen; two years later, he was an Americana Citizen of the Year from Anaheim.
"I want to help as much as possible, I want to do more. My mother always told me, 'never forget where you came from,' " he said when he was honored by Cypress College in 2003. "I have everything I want - I don't need anything else. Now, it is my turn to help others."
Serato's philanthropy has gone to new heights since his earlier Americana Award.
The honor was one he was clearly proud of, as is evidenced by this inclusion in his biography:
His philanthropic efforts have raised nearly $1 million for various endeavors and earned him a regional distinction of which he is particularly proud, "Citizen of the Year" by the Cypress College Foundation and presented by the City of Anaheim.
Among the organizations that he supports are: the Boys and Girls Clubs of Anaheim; Paint Your Heart Out, an organization that renovates the homes of the elderly and infirmed; and Caterina's Girls Club, which Serato founded in honor of his mother to benefit underprivileged girls in Anaheim.
As recently as last week, Serato's philanthropy continued to make headlines:
ANAHEIM White House Restaurant owner Bruno Serato held a contest this summer to give away 12 luncheons each valued at $4,000 to charities to help them raise money.
But Serato was so touched by the applications that he announced Wednesday night to a restaurant full of applicants that virtually every nonprofit organization that applied was a winner.
In the end, he gave away 200 luncheons, valued at a total of at least $800,000.
In addition to being named a hero by the cable news giant, his work was also profiled on the CBS Evening News.
Posted by Marc S. Posner