Management & Marketing

Effective leadership is putting first things first. Effective management is discipline, carrying it out.

– Stephen Covey
Students working together in class

Do you want to develop your business and leadership skills? Grow your own business? Whatever your business management education goals may be, the Management Department can help you to reach them. The Management Department is focused on preparing you to be a manager and entrepreneurs.

Looking to expand your career horizons? Work in marketing, advertising or sales? The Marketing Department focuses on the human side of business – what it takes to satisfy customers in the marketplace with the right blend of products and promotions. In our Marketing courses you will learn how to develop, price, promote and distribute products in the marketplace.


What You’ll Study
  • Business English
  • Business Planning
  • Business Finance-Recordkeeping
  • Computer Technology for Small Business
  • Managing Personnel
  • Business Law – Small Business
  • Personal Finance
  • Financial Literacy
  • Business Communications
  • Legal Research
  • Business Mathematics
  • Business
  • Writing for Business
  • Legal Environment of Business
  • Small Business Management
  • Principles of Management
  • Social Responsibility of Business
  • Human Relations in Business
  • Principles of Supervision
  • Human Resources Management
  • Sales Prospecting
  • Sales Presentations
  • Handling Sales Objections
  • Making the Sale
  • Marketing Essentials
  • Advertising and Public Relations
  • Personal Selling
  • Target Marketing
  • Buyer Behavior
  • Market Distribution Systems
  • Sales Promotion Techniques
  • Customer Relations
  • International Marketing – Small Business
  • Principles of Advertising
  • Principles of Retailing
  • Small Business Promotion
  • Multicultural Markets in U.S.
  • Principles of Selling
  • Consumer Behavior
  • Principles of Marketing
  • International Marketing
Catalog

Visit our catalog for more information about the degrees and certificates, courses, and program learning outcomes for students majoring in Management & Marketing.


Careers & Salary

Careers

  • Cost Estimator
  • Administrative Services Manager
  • Sales Manager
  • General and Operations Manager
  • Industrial Production Manager
  • Management Analyst
  • Manager, All Other
  • Purchasing Agent
  • Sales Representative, Wholesale and Manufacturing
  • Wholesale and Retail Buyer

Salary

  • Low: $26k – $37k
  • Average: $59k – $100k
  • High: $123k – $208k

Program Mapper

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Visit our Program Mapper for more information.

Faculty
  • Jeannie Jo
  • Kathleen Troy
Adjunct Faculty
  • Amanda Andres
  • John Dupuy
  • Susan Hunter
  • Adriana Reza
  • Michael Varisco
  • Demetrius Wilson
Management & Marketing Department

Location: Business Building, 2nd Floor
T: (714) 484-7211
Department Chair: Kathleen Troy, ktroy@cypresscollege.edu